Online Privacy and Cookies

Have you ever been on Google looking for something and then it shows up in your Facebook feed? Have you noticed that advertisements on the internet seem more and more applicable to your wants and needs? Well, you can thank (or scorn) big data for that. The practice is commonly known as “targeted advertising” uses data to target the most receptive candidates. Advertisers know that someone browsing for socks might very well purchase socks from an online retailer that gets in front of them. This sort of data can come from a variety of sources. One of the most common …